Brand Development

Client: Cardinal
Project Type: Strategy, Design, Advertising

Cardinal was poised to introduce a new technology that would produce a new style of burger patty. Its appearance was dramatically different. The team at KIK developed a brand name and campaign that quickly made Cardinal Butcher-style™ the most recognized brand throughout the industry in both in Canada and the U.S.

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KIK Brand Marketing
500 King Street West,
Toronto, ON
M5V 1L9