Love Your Coconut Campaign

Client: Grace Foods

Project Type: Strategy, Design, Advertising

Grace Foods launched a line of Organic Natural Coconut products and were looking for an effective way to attract a new target audience outside their Caribbean core. The campaign objective was to create consumer awareness of Grace Foods Natural Coconut products and to incent trial by demonstrating the nutritional benefits of the products and ease of use through desktop and mobile websites which displayed online banner ads and a free recipe book. The campaign was also supported in the brand’s social media channels and influencers in the blogging community.