Brand Development

Client: RJS Craft Winemaking

Project Type: Strategy, Design, Advertising

Mivino. Wines that are uniquely yours.

RJS Craft Winemaking is a leader in providing products and expertise to winemakers allowing them to create wines of all kinds. RJS asked KIK to create a new brand that appeals to a younger target audience, and provides a catalyst to introduce a new style of craft winemaking centered around blending your own favourite wines.

Through an enlightening and exhaustive brand development process, KIK created Mivino including name, branding, and marketing support.